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Archive for October, 2007

October 14, 2007 Taglines you’d like to take to dinner

Taglines present a 5-word opportunity to capture your prospects’ hearts—before you’ve even had a conversation. They’re Mmm Mmm Good. They help you Think Different.
Unfortunately, if your tagline is overeager or has bad breath, it can repel rather than attract. Taglines and ad copy must capture attention and convey your value & difference without making you [...]