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Archive for December, 2007

December 14, 2007 Bust blocks with repetition

Struggling over an ad? Tapped out on creativity? Got an impossible deadline? Rather than go for a walk–they’re so overrated–help yourself to a heaping dose of repetition.
Repetition is easy.
Repetition is powerful.
Repetition is the lazy copywriter’s secret weapon.
Who you callin’ lazy? Repetition works. You can list benefits the quick-and-dirty way, without anyone realizing you’re simply listing [...]