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Archive for January, 2008

January 14, 2008 3 things “The Pick-Up Artist” can teach you about copywriting

A certain piggy I know believes copywriting shares many things in common with VH1’s show “The Pick-Up Artist,” and brilliantly suggested I compare the two.

If you haven’t seen the show, pick-up artist (PUA) strategies enable a guy to attract a girl (or “target”) despite wearing copious amounts of eyeliner and a ridiculous floppy hat. If these [...]

January 10, 2008 How to Tivo someone’s brain

As you know, Tivo allows you to automatically find and record your favorite shows and then play them back at your leisure. Skip boring. Repeat exciting.
Some people actually Tivo commercials. Because Tivo exists, more commercials are Tivo-able than ever before. Tivo upped the ante on commercials. Commercials had to go beyond clever to compete with [...]