Elite copywriter interrogation techniques

In an earlier post, I listed 6 reasons to run away from a copywriter.

Then I realized I was being a Negative Nancy. How about focusing on the positive and giving you some reasons to hire a copywriter?

Behold, 3 recommended questions to help you interrogate a new copywriter with CIA-level precision but Teletubbies-level friendliness. These questions will reveal all.

1. Do you specialize in my industry? Have you worked with other companies or businesses like mine?

They don’t necessarily need to know the difference between a solar thermal cell and a solar electric cell. But your copywriter should at least be familiar with your audience. It’s easier to learn about your special-sauce blend of fantastic products or services than it is to truly get your audience. So look for someone who already does. While you may luck out and get someone talented who can figure it out, you’ll pay for the extra legwork. Better to hire someone who already gets it–especially when they’re researching on your dime.

2. Can you give me an example or two of how you’ve helped past clients?
The correct answer to this question would be “yes.” And that “yes” would be followed by a few quick anecdotes of the problem, solution, and result.

3. How do you work? What’s your process? What are the steps involved in working with you?
An experienced copywriter will be able to lay it all out for you in easy-to-follow steps. And if they can’t perform this simple task for their own services, how will they be able to help you describe and sell yours?

Okay, so your copywriter passes the test with flying colors and writes the most brilliant and powerful copy anyone has ever seen.

In the next post, we’ll cover how to write a love letter to this person. And you’ll learn why it just might be one of the smartest business moves you can make.