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Archive for May, 2008

May 15, 2008 3 simple procedures that brought a white paper back from the dark side

A successful graphic design firm came to me with an emergency.
Cradling the near-lifeless body of a white paper, they asked whether there was anything I could do to help.
This wasn’t a white paper for a client. It was their own white paper, which they planned to distribute to clients, demonstrating thought leadership on green design [...]

Inside the writer’s studio: the making of a boring company blurb

I’m writing my company blurb. You may think it’s boring. I think it’s impressive.
If it’s good enough for big, important companies, it’s good enough for me.
This is my first day using my new, enterprise-class company blurb to pitch my services.
Let’s have a conversation!
You: Hi Kelly. What’s up?
Me: Hi. I’m Kelly Parkinson. An innovative, industry-leading copywriter [...]

How Chuck E. Cheese made me a better thought follower

During my senior year of high school in Southern California, a friend told me about a job opening at Chuck E. Cheese.
This wasn’t just any job opening. It was for the actual character of Chuck E. Cheese.
To be Chuck E., to inhabit him completely, meant so much more than being a gigantic, life-sized mouse.
It meant [...]