Testimonials
“Kelly is one of the most talented writers I’ve ever worked with. She’s phenomenal. She offers a perspective that’s more than words on a page–she thinks about the big picture. She’s also very easy to work with, always meets her commitments, and brings new and challenging ideas to every project. Recently, I asked Kelly to help articulate my firm’s brand and everything we offer in a way that was authentic, that sounded like me. Kelly wrote the whole site as well as much of the positioning content for it. She nailed it. It’s exactly what we need to say and how we need to say it. I don’t think anyone could have done a better job. The feedback we’ve gotten from customers and clients has been clear: Her writing really hit the mark and captured our brand.”
Jennifer Benz, Chief Strategist and Founder, Benz Communications
“We’ve been trying to change the way we speak to customers, from the very tech, industry-speak to more colloquial, approachable language. It’s been a big shift for us. We decided to work with Kelly because she was already doing that, and we really liked her style. She has an informal yet professional voice, and she created copy that was consistent with our values. Even though our brand guidelines were a work in progress, she paved the way by providing consistency and the voice we were looking for. Her first drafts were on the mark, and she was very easy to work with. Not bureaucratic, not a lot of paperwork. I was also happy with how well she conducted customer interviews. We could trust her completely-it didn’t require a lot of effort on our part. She definitely saved us time and money–and that’s measurable. We were able to kick out ten case studies in the first quarter, which was fantastic. Not only did she save us money, but she also produced better quality than we had before. We love Kelly. She’s really helped us to see how we can communicate more effectively.”
Evelyne Mayritsch, Marketing Manager, SunPower Corporation
“I had too much to do and needed somebody who could write anything without a lot of direction. Kelly was the answer to my prayers. I was surprised at how quickly she could assimilate information. I have thrown her into a number of client engagements where she’s had to understand very technical projects, and she’s done it in a heartbeat. Also, she is able to weave together a story and then apply that story consistently across all the different deliverables: a web site, data sheet, corporate presentation, an online demo. Once the stuff is in her head, she runs with it, and quickly. My clients are really happy, they love her. Kelly is wonderfully flexible. Love her, love her.”
Laura Lowell, Marketing Consultant, Impact Marketing Group
“We were writing a white paper on green marketing. We don’t have a writer on staff, so my assistant and I did a lot of research and started a draft. We found that it wasn’t what we wanted. The research was done and we knew what we wanted to communicate, but it wasn’t finished. The structure wasn’t clear. The copy wasn’t ’snappy.’ It rambled. One of our clients recommended Kelly. She took what we had, created an outline, and really whipped our white paper into shape. She managed to completely rework what we had, keeping our content while giving it the right tone. It was still our paper, but it was now well-written. Letting her take care of this was money well-spent. We would have spent a great deal of time trying to get there, and we still couldn’t have gotten it right without her help. Kelly was easy to work with. Fantastic. She was easy to get a hold of, and it was a very pleasant process. She was very clear, gave an outline of what she would do, and delivered on time. Communication was easy. She listened to what I had to say and was able to translate my message, so I always felt comfortable. She was very open to feedback and made the entire process simple and easy. Kelly is fun to work with, personable, and her great input and advice helped guide us in writing our first white paper.”
Isabelle Englund-Geiger, Creative Director, Fox Parlor
“What I enjoy most about working with Kelly is her humor! She can find a way to take the driest information and make you want to read it. The human-ness she brings to a project is always appropriate for the subject and audience. Kelly understands “green,” knows how to write about it without being clichéd, and is a true believer herself. She writes what she loves and this makes all the difference. I am impressed with her business acumen and respect the way she treats all schedules and budgets: with professionalism and flexibility. I look forward to our next project together!”
Libby Klitsch, Former Creative Director, 3Degrees
“Before I met Kelly I thought copywriting was all loud-mouthed hype and manipulation. It’s not. With the right person it’s a way to help your right clients say “oh, that’s me!” and flock to you. Kelly really knows marketing, she knows copy, she knows branding and can infuse all that stuff with complete integrity. I turn to Kelly for advice and input whenever I have to promote a product or pro. Plus she’s helped me formulate all sorts of smart, enthusiastic, believable things to say when people want to know what the heck I do. Collaborating with her is always a terrific experience.”
Havi Brooks, Habits Expert, Teacher, Coach, The Fluent Self
“Awesome. Bang up job! You are gifted at this type of work and seem to have a real knack for tying together our mission and our members’ day-to-day realities with warm yet realistic language. Thanks so much for your dedication and diligence.”
Jason Smith, President and Founder, LiveNeutral
“Her creativity not only brought her writing to life, it also helped our team recognize problems and brainstorm potential solutions. Given very basic parameters, she returns outstanding work and goes above and beyond what is required.”
Tamara Brown, RN. Developmental Editor, YourDoctor.com (now Healthline)
“Kelly’s writing sings.”
Dean Stephens, CEO, InterMap Systems, Inc. (now Healthline)
“Kelly is a very sincere, dedicated and hard working person. She has the knack of transforming the rough document of an engineer like me into a something readable and presentable to anybody. Her writing skill is an asset to the company. I strongly recommend her.”
Gurukeerthi Gurunathan, Software Engineer, Healthline Networks Inc.