Case Studies
Like a two-ton water buffalo, case studies can be used in dozens of ways. They’re the most powerful way I know to maximize your marketing ROI. Case studies get read. Your prospects are more likely to retain a case study because it’s essentially about them. Everyone has problems. And everyone wants to know what others are doing to solve similar problems. A case study allows your prospects to be a fly on the wall.
Samples
Intuit Ignites Annual Enrollment with New Benefits Website
Excerpt:
Reaching employees can be simple. Send an email, create an intranet post, mail a letter, hold a meeting. But reaching employees’ families? That’s somewhat more difficult. Intuit faced this challenge with their annual benefits enrollment.
Read full case study at Benz Communications »
Intuit Employees Get Smart About Their 401(k) Plans
Excerpt:
In late 2007, Intuit decided to streamline its 401(k) plan to make employees’ choices easier. The change meant eliminating many popular funds and restructuring management fees. Overall, this was a good thing. Intuit needed employees to see it that way, too.
The company decided the best way to prevent any misconceptions was to communicate early and give everyone enough time to make decisions.
Read full case study at Benz Communications »
Intuit Brings the People Experience to Its New Brand
Excerpt:
Intuit is a leading provider of great people experiences.
The company doesn’t just talk about its people-focused brand.
It lives that brand from the inside out.
In early 2008, Intuit decided to better communicate this brand to the outside world.
The company visually rebranded itself, creating a new corporate logo and other brand guidelines to match the company it already was:
People-focused. Responsive. Delightful.