Direct Response
Lead-gen emails, landing pages, banner ads, bangtails, and fundraising letters aren’t just about getting your prospects to take action. You need to get their attention first. I can help you with both.
Samples
Business Intelligence Webinar Email
Excerpt:
A Case Study on the New BI–How HP Is Getting More ROI with Fewer Data Marts
Your data marts and you. It all started with so much promise. But at some point after data mart #432, business intelligence became business overwhelm. So many data marts. So many channels. Can this relationship be saved? A year ago, Hewlett-Packard was feeling the pain, too.
Software-as-a-Service Conference Email
Excerpt:
Let’s be honest. Sometimes your Rails app doesn’t perform the way it should.
It’s nothing to be ashamed of. Everybody has to parse log files sometimes.
Just how much time do you spend troubleshooting Rails performance problems? A few hours a week? A day? That’s time you could have spent writing code.
Enter the Rails haters. They say things like:
- Rails can’t scale!
- Rails can’t perform!
- Rails works for prototyping, but not for REAL websites!
Do you know how to prove them wrong? Let us show you. Don’t miss our session[...]
Learn how your Rails app can have the best of both worlds.
Scale your app. Perform like a rock star. Rid yourself of pesky inefficiencies forever. Your Rails app deserves it. And so do you.
Hospital Fundraising Letter
Excerpt:
When friends ask Maryanne how she’s coping with cancer, she flashes them an oversized smile and tells
them she’s not “coping” at all—she’s flourishing. You see, Maryanne knows a secret. Having cancer
doesn’t mean losing sight of your best self. Or your relationships with friends and family.
As cancer patients at O’Connor Hospital, we’ve come to appreciate Maryanne’s perspective. The great
thing about O’Connor is, they do, too. They realize patients are people first. We’re mothers. Painters.
Chefs. Weekend gardeners. And yes, some of us might have even tried water skiing once. That’s why their
approach starts with meeting us right where we are.
For most newly diagnosed cancer patients, ground zero happens to be the Radiation Therapy Center’s
waiting room. When first-time patients arrive, they often feel afraid and uncertain. (We know we did.)
Struggling to understand their condition and treatment options, they bring their families for support.
Everyone longs for answers. And comfort. O’Connor’s doctors, nurses, and staff soon put them at ease.
Teamwork and longevity go a long way.
But, frankly, it’s not enough. The problem is this: O’Connor’s radiation therapy waiting room hasn’t
changed since it opened in the sixties. Outdated, brown furniture. Metal, industrial doors. Harsh lighting.
Nothing relevant to read. Limited seating for family. An overall feeling of institutionalism prevails—
conflicting with the 1-on-1 care patients actually receive.
O’Connor has great equipment and physicians, but their reception area desperately needs a facelift. With your help, they’d like to make the following improvements…
Bangtail for Renewable Energy Utility
Excerpt:
Your mission this summer, should you choose to accept it, is to help cool the planet. Your special electrical powers: Wind & Sun. Clean, renewable, and mighty.
First step? Enroll in Green Roseville to get 100% wind- and sun-generated power. When you sign up, we make clean energy purchases on your behalf from California wind and solar facilities.
Being a hero costs about $12 a month extra (1.5c/kWH). What’s in it for you? Knowing you’ve used your power for good, not evil.
So don’t let summer make you lose your cool. Get Green Roseville. And set an example for future generations of do-gooders. Together, we can save the world.
Software-as-a-Service Banner Ad
Excerpt:
Friends don’t let friends parse log files.