White Papers
Whether you’re brainstorming white paper topics, researching your white paper from scratch, or need a white paper makeover, I can help you attract prospects by speaking directly to problems–and how you solve them.
Samples
Boutique Talent Management Firm
Excerpt:
Talent on Demand:
How a Flexible Talent Management Strategy Can Help Companies Secure the Right Talent, Right When They Need It
A company’s success depends on its ability to adapt to change. Whether responding to economic uncertainties or to market opportunities, a company that stays flexible is a company that can maximize profitability.
One way companies can adapt to change is by quickly mobilizing teams. But in today’s knowledge-based economy, it’s difficult to find high-quality talent. The demand for knowledge workers and the cyclical nature of their work have made booms and busts business-as-usual.
In response, some companies are using an HR strategy inspired by proven supply chain management processes. Called talent on demand, this process secures high-quality consultants and specialists on an as-needed, per-project basis. Companies can lease the right talent for the tasks at hand. Today, new technologies are enabling these companies to use talent on demand in innovative ways. Rather than using talent on demand sporadically, some companies are making it the center of their overall talent management strategy. Relying on flexible talent allows them to stay nimble, competitive, and profitable—even in uncertain economic times. This white paper explores how talent on demand can help companies secure the right talent, right when they need it.
Graphic Design Studio
Excerpt:
What’s Green Got to Do with It?
How to Incorporate Sustainable Design Practices Into Your Overall Marketing Strategy
Every company wants to increase marketing effectiveness and get a better return on investment.
Most marketing executives would also like to be green and sustainable—but not if it hurts too much.
Fortunately, being sustainable doesn’t have to hurt if you start by developing a sound marketing
strategy that integrates with your brand.
Becoming sustainable means using tactics that don’t just deliver results today and tomorrow, but that also deliver results far into the future. Sustainable design practices seek to reduce impact on the environment by relying on the use of renewable resources and by considering new ways of approaching an old challenge: How to use marketing to generate a consistently high return on investment.