Copywriting is basically a writing technique that is used to enhance a website user-friendliness and at the same time increasing the keyword density. If you happen to be a website owner, then you perfectly aware of the power of keyword density in boosting web traffic. What many people don’t realize is that you need to write in a very specific way to make sure that you rank for people who are searching for your type of business locally.
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Copywriting for Local SEO
Unfortunately, Copywriting for SEO is not something that just anybody can do. You may be a proficient writer with exceptional skills and experience, but if you do not have an in-depth understanding of SEO requirement in copywriting, then there is a big chance that any article you write may not be of great additional value to your website. This article will take you through a few SEO copywriting tips for a local business.
Before you can even think of writing of writing an article, you have to think hard about the title of the article. There are two important aspect that you must consider. First of all, the title should be catchy in that, it should not only draw the attention of the reader, but it should make them want to read the entire article. Secondly, you need to creatively add the main keyword. Do not try and force the keyword to the heading, look for a way to include it in a natural way. Do not ‘keyword stuff’ and just have the title be a list of keywords.
For SEO purposes, the article should significantly increase the keyword density. However, that does not mean that you should stuff the keyword just to boost its density, it should be naturally added across the entire article right from the first paragraph to the last. If possible, make sure that you add the keyword at least once in every paragraph. It’s highly recommended that you consider the synonym to avoid repeating the same word over and over.
Divide the article into sub/headings
Headings and sub-headings are used to enhance the readability of an article by engaging the reader. Usually, most readers would not want to read the entire article, sub-heading will make it easier for them to skim along the article and only focus on the specific sections. Besides, sub-heading will provide you with a perfect opportunity to naturally add the keyword.
Sentence structure and wordings
Good SEO copywriting need to take into consideration the general sentence structure and the wordings. For a better reading experience, the sentences should be brief and straight to the point. Avoid using filler words and a lot of unnecessary connecting words. Apart from that, avoid using complex words that are difficult to understand.
Include the popular local names
For a local business, you need the article to look more realistic for the reader and more specific for Google search purpose. Besides, local names like the town or popular landmarks make it easier for people to easily locate the physical address of the business.
After writing, make sure you proofread the entire article so that you can correct any typing typos that you may have made as well as make sure that you do not have grammatical issues. For even better results, you can ask a friend or colleague to go through the article once more just to be sure.