godaddy renewal promo code website

Copywriting Tips and Renewal Promo Codes for Small Businesses.

Hosting Promo Codes Can Be a Business Savior.

It doesn’t matter if you only have a small website for your business: the renewal costs for domain registration and web hosting can become devastating if you don’t control costs. You can use this Hostpapa promo code website to help you save money on hosting (they are the most popular hosting provider in the world, that’s why we focused on them.

The Most Important Copywriting Tip That Small Businesses Need to Know

In order to drive visitors to your website, you need to consider what they look for when they use search engines. Knowing what they look for allows you to identify and choose the right copywriting keywords for your small business. The right copywriting keywords can increase the number of visitors to your website and improve your ranking.

Select the Right Copywriting Keywords

While the right keywords are strongly rooted in your industry and business, your competitors and market share equally influence them. Ultimately, this can result in the same group of keywords utilized by a large number of companies.

To overcome the competition for the same keywords, identify gaps in the market. Finding a niche in an otherwise largely competitive market can move you up in the search engine rankings. Here are three steps you can try to find the right keywords:

Use gap analysis and SWOT (strengths, weaknesses, opportunities, threats) analysis to find keywords you previously ignored.

Learn how customers and potential customers look for the products, services, or information that you offer.

Review which keywords your competitors use.

While you don’t want to go overboard and move too far from your core business focus, it’s important to find a balance between common and unique keywords. The keywords you choose greatly affect how search engines view and customers find your website.

Long-Tail Keywords Gaining in Importance in Copywriting

While Copywriting has long been about choosing the right group of short-tail keywords, as users and search engines become more sophisticated, long-tail keywords continue to increase in popularity. Additionally, with so much competition for shorter keywords, longer keywords mean you can focus more closely on your desired customers.

The difference between long-tail keywords and traditional or short-tail keywords is simply their length. Generally, short-tail keywords include no more than three words, while long-tail keywords are longer. In addition, they each offer their own benefits.  

Specifically, because short-tail keywords use fewer words they reach a broader audience while long-tail keywords offer much more targeted results. It’s the difference between customers looking for “work boots” and those looking for “men’s steel toe work boots in Atlanta.”

Update Copywriting Keywords Regularly

One of the biggest mistakes you can make is to choose keywords and then never think about them again. The truth is that copywriting keyword research is an ongoing and constantly evolving process, for a couple of reasons.

First, as your business and the market change, you need to re-evaluate your choice of keywords to find those that are more meaningful, strategic, and competitive. Secondly, updating your keywords as well as your page content encourages search engines to crawl your website more often. The goal is to continually find and use the keywords that will drive search engines and customers to your website.

Ultimately, the best keywords for copywriting are those that set your business apart from your competitors. That’s the most important copywriting tip your small business needs to know.

Website Content

Copywriting Tips for GoDaddy Coupon Code Websites

Even with Coupon Websites, There’s Room for Creativity:

godaddy coupon codes websiteWe received a question from an owner of a coupon website, who wanted to write copy to help with conversions, but had no idea how to do it while still being accurate in describing what those particular coupon codes do.

This is a common problem with more commercial websites. With coupon code pages, usually there’s a list of codes, along with quick descriptions of what they do. Then, at the bottom of the list, there’s a few paragraphs describing the merchant, or how to redeem these promo codes during the checkout process.

For this record, check out this GoDaddy coupon code page. The writer actually finds ways to make each coupon code interesting. They describe where it’ll work, when it won’t work, and directs you to other pages of the website where you might find more relevant coupon codes. This also keeps the readers on the website longer, which helps reduce the overall reader bounce rate. Another good example is this page of’s deals.

You can also find ways to have fun: people want to be entertained! You can add a quick poll: who is better? “GoDaddy or Hostgator” is a great question to ask your readers. People love giving their opinions on big debates, and this is a great way to do it.

More Copywriting Tips:

If you want to do everything you can to write great website content or even just great copy in general then there are a couple of things that you can do. The first thing that you need to do is make sure that your most important information comes first. Your customers probably aren’t going to want to sift through pages and pages worth of information before they get to where they want to be and they certainly don’t want to spend a huge amount of time on your site either.

For this reason, you need to provide them with everything that they need and quickly, so you know that they can easily count on you as being their number one source of information.

Clever Phrasing
Clever phrasing gives people the chance to learn something when they visit your site but you need to also do everything you can to keep your copy as simple as possible. If you are writing for a site then your copy needs to be easy to follow and you also need to make sure that your copy is user-friendly.

People skim-read pages quite often. In some instances, they may only glance at a new page. After they have done this, they will click back on their browser and they’ll be on the next page before you know it. For this reason, you’ll want to do everything you can to make sure that your copy is clear with several sub-headings. When you write like this, your audience can easily see where they need to look in order to find the information they need.

Bullet Points
Lastly, you need to try and use bullet points. When you do use bullet points, you can easily help your audience to find out what they need to know and you can also help them to digest the information on your own site as well. Bullet points aren’t hard to put in at all and they won’t take you any extra time so they are certainly worth considering.

If you would like to find out more about how to write great copy or if you would like to find out how great copy could help you then the best thing for you to do would be for you to get in touch with us today. There has never been a better or an easier time for you to get started.