Even with Coupon Websites, There’s Room for Creativity:
We received a question from an owner of a coupon website, who wanted to write copy to help with conversions, but had no idea how to do it while still being accurate in describing what those particular coupon codes do.
This is a common problem with more commercial websites. With coupon code pages, usually there’s a list of codes, along with quick descriptions of what they do. Then, at the bottom of the list, there’s a few paragraphs describing the merchant, or how to redeem these promo codes during the checkout process.
For this record, check out this GoDaddy coupon code page. The writer actually finds ways to make each coupon code interesting. They describe where it’ll work, when it won’t work, and directs you to other pages of the website where you might find more relevant coupon codes. This also keeps the readers on the website longer, which helps reduce the overall reader bounce rate. Another good example is this page of Expedia.com’s deals.
You can also find ways to have fun: people want to be entertained! You can add a quick poll: who is better? “GoDaddy or Hostgator” is a great question to ask your readers. People love giving their opinions on big debates, and this is a great way to do it.
More Copywriting Tips:
If you want to do everything you can to write great website content or even just great copy in general then there are a couple of things that you can do. The first thing that you need to do is make sure that your most important information comes first. Your customers probably aren’t going to want to sift through pages and pages worth of information before they get to where they want to be and they certainly don’t want to spend a huge amount of time on your site either.
For this reason, you need to provide them with everything that they need and quickly, so you know that they can easily count on you as being their number one source of information.
Clever phrasing gives people the chance to learn something when they visit your site but you need to also do everything you can to keep your copy as simple as possible. If you are writing for a site then your copy needs to be easy to follow and you also need to make sure that your copy is user-friendly.
People skim-read pages quite often. In some instances, they may only glance at a new page. After they have done this, they will click back on their browser and they’ll be on the next page before you know it. For this reason, you’ll want to do everything you can to make sure that your copy is clear with several sub-headings. When you write like this, your audience can easily see where they need to look in order to find the information they need.
Lastly, you need to try and use bullet points. When you do use bullet points, you can easily help your audience to find out what they need to know and you can also help them to digest the information on your own site as well. Bullet points aren’t hard to put in at all and they won’t take you any extra time so they are certainly worth considering.
If you would like to find out more about how to write great copy or if you would like to find out how great copy could help you then the best thing for you to do would be for you to get in touch with us today. There has never been a better or an easier time for you to get started.